Photographing the launch of the new gluten free cookies for Cape Cod Cookie Jar at Green Eyed Daisy, was the start of my transition into personal brand and editorial photography.

Personal brand photography helps to gain attention for your small business, which is the first step in building brand awareness.

This photograph was taken in golden light.

It's important for small business owners to have a detailed discussion with their brand photographer prior to photoshoot day, so they can be confident their visual brand story will truly represent their business.

Personal brand photography allows you to showcase your personality and what makes your business unique.

Small businesses should consider personal brand photography as a strategy to stand out in a crowded marketplace.