Connecting to Your Audience with Personal Brand Photos

Personal brand photography is a wonderful tool to help you connect on a deeper level to your potential customers and clients.

The research is out and it says that people DO want to do business with a brand they trust and share values with.

For instance, if you share a photo of yourself in nature (because you’re a big nature lover and supporter of eco-friendly products)(such as yours truly), those in your audience who have similar beliefs and values, will feel more connected to you and your business.

Being a bit vulnerable, and sharing the things that matter to you helps to build trust with your audience.

Sharing candid shots that really showcase your personality, helps you to stand out from your competitors, because, they can never be YOU and haven’t had your exact life experiences.

When you share a photo of yourself with a genuine expression of emotion: sadness, anger, surprise, happiness…it creates a sense of relatability.

These photo shots are fun to capture!  Celebratory shots throwing confetti into the air to mark a business win is a great one:))

You can use photos to share your very personal journey.  A significant event shared with photos is a wonderful way to allow your potential customers to feel included and part of your journey.  Photos can be used to highlight milestones, challenges and successes.

Maybe, you have an exceptional team you’d like to introduce to your customers and clients.  A simple lifestyle headshot or a more detailed photo of them with a description of how they contribute to your business is a nice way for your audience to become more familiar with your team.

One of the very best ways to connect with and establish trust with your potential customers and clients, is to share customer generated stories, testimonials and images.  These days, we tend to value other people’s opinions even more than famous influencers!

Your personal brand photos are a reflection of YOU and your business.  They’re going to be different from everybody else’s.  The people who see these photos on your social media feeds, in your emails, as part of your marketing, and included in your blogs, will begin to get a true sense of the essence of YOU and what your business stands for.

Reach out if you’d like help planning your brand photoshoot!