How Brand Photography Can Attract More Customers for Your Business
It’s the worst feeling as a small business owner, to realize that you’re losing customers to the business down the street. (or to another website)
Even though in your heart, you KNOW that your product or service is as good, or even better, than your competition, for some reason you haven’t been able to become the “go-to business”.
Standing out is definitely a challenge these days. However, personal brand photography is one thing you can do to attract new customers! High quality brand photos can capture the attention of your target audience.
BRAND PHOTOGRAPHY ESTABLISHES CREDIBILITY AND PROFESSIONALISM
When a potential customer is searching for what you have to offer online, and they come across your website or social media profile showcasing high quality brand photos, it helps to elevate the perceived value of your business.
The customer will feel reassured that you put care and attention into your business. (rather than simply posting stock images). You’re taking the time to show your potential customers what you and your business truly stand for.
BRAND PHOTOGRAPHY HUMANIZES YOUR BUSINESS
Including photos of yourself (yes, that means your face sometimes), as well as, photos of your team, if there is one, helps to inspire trust with your potential customers. This gives your small business an advantage over impersonal larger brands.
BRAND PHOTOGRAPHY HELPS YOUR BUSINESS BECOME MORE MEMORABLE
A good brand photographer will learn about your business and brand to determine who your ideal customer is and what they’re looking for. Then they’ll create a custom photoshoot list for your business. The photos will showcase how YOU are unique and capture YOUR personality, as well as the essence of YOUR business. The photos help to differentiate you from your competitors, and show potential customers why they should do business with you.
CREATE A CONSISTENT VISUAL IDENTITIY FOR YOUR BRAND
Choosing from a collection of on-brand photos for your website, social media and marketing allows you to create a recognizable visual identity for your brand, with similar colors and photo styles. This helps potential customers to recognize your brand more easily.
Personal brand photography will help your business to make a strong, positive impression and can influence a potential customer to take action.
I’m passionate about brand photography and its ability to help small businesses attract new customers! If you’re ready to capture the essence of your brand with photos that highlight YOU, your magic and mission, let’s chat:).
Simply fill out the contact form on my website to start the process.