Why Wellness Businesses Should Use Brand Photography
If you’re in the business of wellness, it’s probably because you’re passionate about promoting a certain lifestyle and creating a sense of well-being for your clients.
Personal branding photography can help you do this visually. It’s a powerful tool that’ll showcase your mission and values and help to differentiate YOUR business in the wellness niche.
TRUST is so important in the wellness industry, because clients need to feel that you truly understand their needs and know how to help them. They seek brands that feel real and relatable.
A stock image can be convenient, but it does nothing to grow trust with your potential client. With a custom brand photograph, you can show yourself or a member of your team, in YOUR own environment, doing what you do best!
OR, you can showcase a product or service in use. Potential clients connect to REAL people, not faceless brands.
Imagine a serene morning yoga or meditation session with soft natural light streaming in, or beautiful images of your plant-based products being used by a happy customer:). These moments are unique to your story and offerings and stock photos can’t convey how YOU do things…
High-quality, custom brand photography used consistently, helps to build RECOGNITION for your business. Brand photography used on your website, in social media and marketing materials, allows you to create a cohesive look for your brand. This provides a more professional look and your ideal client will have more trust in what you’re offering.
For example, if your business focuses on sustainable, organic products, a brand photography session in a natural environment and showing earthy colors and textures, will feel authentic to your brand and help you to stand out.
Personal brand photography helps to share your STORY. Your photographer will learn about how and why you ventured into the wellness space and figure out a way to share some of your story with photos. How does your product or service help others? Can that be shown with a before and after photograph? Or, can photographs capture the experience of using your product or service?
What is it that YOUR client/customer is looking for, and how do you want to make them feel? Calm, at peace, energized, empowered, or rejuvenated… The right brand photos can help your clients to feel an EMOTIONAL CONNECTION with your brand.
For instance, if you show a photo of a client meditating or enjoying a relaxing cup of herbal tea in a serene setting, the person who’s interested in mindfulness and peace of mind will relate and be curious to learn more.
Professional brand photography can help to portray you as a leader in your industry. A photo of you speaking at an event or workshop, or even interacting with clients, helps to show that you’re knowledgeable and passionate about what you do. Potential clients will be drawn to someone exhibiting authority in their field.
As a wellness brand, you help people to live healthier lives, and personal brand photography can help share your mission with potential clients and customers.
I hope you’ll reach out when you’re ready to take your visuals to the next level!