What Exactly is Personal Brand Photography?

Brand photography in simple terms is a collection of professional photos that represent your business visually.

I love PERSONAL brand photography, because it’s centered around YOU, the founder and face behind the business. YOUR personality, mission and processes are shared in the photos.

Personal brand photography allows you to share your passion through photos that show your story. These photos can include headshots, products, services, you in action, tools of the trade, etc…

Examples of famous personal brands would be: Oprah Winfrey, Tony Robbins, and Gary Vaynerchuk.

On the other hand, a business brand is NOT named after one person. For example, Richard Branson is his own personal brand, but he also has the business brand Virgin.

A unique photograph showcasing YOUR personality is more likely to be remembered by the target audience, over a similar business down the street that doesn’t have a human identity attached to it.

Offering your clients and customers a sneak peek into your world helps them to better understand what you and your business are about.

Your audience will appreciate real, authentic photos over stock images. They’re curious about you and what’s important to you.

Sharing moments from you daily life routine, creates connecting points for your audience to relate to. Your beginning the process of establishing recognition and trust.

Your goal is to influence both the heart and mind of your target audience in a positive way, so they’ll become loyal to your brand!

Establishing your brand is a long term process. It occurs over time, as you develop trust and credibility with your audience. But, it’s how you’ll stand out from the competition:))

If you’re thinking about having brand photos taken, grab the FREEBIE to help you determine which brand photographs would be most helpful to have.