Practical Uses for Your Personal Brand Photographs
As a small business owner, you’ve invested time, energy and passion into building your brand. One powerful way to elevate your brand presence is with personal brand photography. There are numerous ways to leverage your brand photos for maximum impact. Brand photos allow you to share YOUR story visually.
Website- Your website is often the first point of contact for potential customers. Integrating your new brand photos across your website, can help to create a cohesive and memorable brand presence. Featuring high quality images on your homepage, about page, product/service page, contact page, and for blog posts, helps to give your visitors a true sense of you and your brand.
Social Media- The profile picture on your social media platforms should be up to date and welcoming:). This photo can often be how you make your first impression with your audience. Social media posts showcasing your products, you in action, behind the scenes ,and also, photos of you involved with a hobby or activity away from work, all help to create connecting points with your target audience.
Email Marketing - Infusing your emails with professional photos is a great way to share your unique personality. Sharing personal brand photos in your newsletter headers and signatures, is another way to reinforce your brand imaging.
Printed Material - Personal brand photos are wonderful to use for business cards, postcards, and brochures. This helps to create a consistent brand image across both digital and physical touchpoints.
Product Packaging- Brand photos on your packages and labels is another way to reinforce your brand image.
Ads and Press Releases are also wonderful places to use your brand photos.
Consistently using personal brand photos in various aspects of your business, will help to encourage relatability and understanding with your viewers. You will be on your way to creating a recognizable and memorable brand, and gaining loyal customers for your business.
Please reach out if you’d like help with your brand photography:)
Best,
Deb